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NINETY-FOUR PERCENT OF B2B BUYERS conduct online research prior to making purchase decisions, according to a study by the Acquity Group. Without a website that meets current search engine standards and differentiates you from competitors, you might be leaving business on the table.
Wordpress' easy-to-use platform can be used to build and manage a robust website. It features simple text styling tools to craft your content and embed images. In addition, there are many free and inexpensive plugins for analytics, social mediaintegration and so much more.
How do you make it look great? Wordpress offers a few free templates, but many advanced and superior options are available via our favorite, Theme Forest, for a very affordable cost. Installation is as simple as uploading a zip file downloaded from Theme Forest. We find that learning content insertion is the most challenging part of this process, so we advise that you purchase a template from a designer on Theme Forest that appears active and offers support to its customers. Look for those that have FAQs and videos, too.
Artisteer is an easy-to-use paid-for software used to custom develop website templates not requiring any coding experience. Templates can be exported as HTML with CSS to provide to a contracted designer or for upload to many content management system formats like Wordpress, Joomla! and Drupal.
The best place to start improving your website’s visibility is by understanding where your existing traffic is coming from and your visitors’ usage habits. There are a number of web analytics programs available to provide this information, with Google Analytics being one of the most popular.
Google Analytics is a free resource that provides statistical information about website visitors, search words used to find your site and usage habits such as duration of visit, most popular pages and downloads. Analytics programs offer the groundwork for the next step in improving website visibility. Search engine optimization (SEO) and pay per click (PPC) programs are two effective methods of increasing traffic to your website. Search engine optimization is a highly effective, no/low cost technique used to increase the natural (un-paid) visibility on a search engine using content, blogs, links and social media. Pay per click programs use words purchased from search engines to improve your website’s visibility. The following resources will help you get started: