Before developing a social media presence, ask yourself: What is my ultimate goal for using social media? Where and who is my target audience? Where should I promote products and services?

  • If potential customers seem to be connecting on Facebook, create a Facebook account
  • If you want to network with professionals in business associations, join LinkedIn
  • If your potential customers are ones that might be on the road frequently, create a Twitter to offer instantaneous information
  • If you have videos about products and services to offer, create a YouTube account


Popular Platforms

Facebook | LinkedIn | Twitter | Google+ | YouTube | Instagram | Pinterest | Wordpress | Blogger | Slideshare


fotor – free online collage maker
befunky – photo editor, collage maker and design studio
pixlr – photo editor


Hootsuite - social media dashboard management
Buffer – social media management
Klout - social media management
Brandwatch – social media analytics measurements
TweetDeck - social media dashboard management
Cyfe - all-in-one business dashboard
Dropbox - file accessibility through multiple computers and phones


Skype - video conferencing and online meeting
Onstream - video conferencing and online meeting (cost)
Intercall - screen recorder and video editor
Smartpixel - screen recorder and video editor (cost)
Livestream – live streaming platform
Wistia – video hosting, analytics and marketing tool


Google Analytics - website and social media analytics
Netvibes - social media insights and custom analytics
Back Tweets - twitter archive search of tweets that link back
to personal sites
Bitly - shorten and track URL links - shorten and track URL links
TweepsMap - measure campaign reach on Twitter


W3schools - web development
Wordpress - website content management system
Weebly - website content management system - automatically feed blog posts to social media sites
Disqus - integrate social commenting on web pages
Share This - add social sharing buttons to web pages
Add This - add social sharing buttons to web pages

Platform Page Development

Pagemodo - design Facebook pages and ads
ShortStack - building social media contest and marketing campaigns
Woobox - online promotions, contests, coupons and more
Wishpond - online sweepstakes, photo contests, group offers and more

These services are provided by USLI and Devon Park Specialty Insurance.
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